When customers walk into a store, their first interaction with the business is through the window. Using strategically placed window graphics to communicate critical information like hours of operation or accepted forms of payment can help to create an inviting atmosphere and build brand recognition. Achieving this level of visual communication is essential for growing your brand, and the most effective way to do so is with custom printed window decals and films.
A window decal is a graphic put onto a transparent sheet made of vinyl, allowing you to display your logo or message on windows, glass doors, storefronts, vehicles, and more while still allowing passersby to see out. Custom window graphics are a cost-effective way to convey important information, promote sales, and increase foot traffic, and they can be easily removed or replaced when your message changes.
Unlike billboards, window graphics don’t have recurring costs, which means that once you pay to design and install your custom window decals, the additional revenue they bring in is pure profit. They are also a quick and easy way to boost your brand presence, as they can be produced and installed in the time it takes you to restock your shelves or change your storefront.
Window film, which is also called perforated window graphics, are made of vinyl with small holes (or “perforations”) that allow for printing. The film is attached to an adhesive that adheres to the outside of your windows, allowing you to customize your window messaging with a variety of colors, patterns, and text. Perforated window films are a great option for large windows, and they can be custom cut to fit your specific business space.
While a plain window says little to passersby other than the basic information of your business hours, an eye-catching decal turns heads and draws the attention of potential clients. Whether used to advertise a special sale, a seasonal promotion, or simply to reinforce your brand name and logo, the right window message will grab the attention of potential customers, building trust and brand recognition along the way.
Both clear window clings and decals are effective marketing tools, but which one is best for your business? Static clings are ideal for businesses that rent their space, as they can be easily applied and removed without damaging the glass or leaving residue. Clear window clings are a popular choice for displaying changing messages, such as new products or seasonal promotions, while decals are a more permanent option that can be applied to any smooth surface.
No matter what type of window decals you choose, they should always be properly placed and installed to ensure your message is seen. To apply your window graphic, begin by positioning it where you want it on the window, then use a washable marker or masking tape to mark the spot. Once you’re ready to apply the decal, remove its backing and carefully align it with your marks. Smooth out the edges with a squeegee or flat edge and trim any excess material with a razor blade. To remove the decal, begin at the top and peel down, using a razor blade to avoid any remaining adhesive. If any adhesive remains, you can use soapy water to remove it. If necessary, there are commercial adhesive removers available as well, but be careful not to get any on the graphic itself.
To ensure that your window graphic are of the highest quality, we recommend working with the best print shop in Detroit who can print on a wide range of high-quality materials. They should be able to provide samples and proofs before printing, so that you can be confident your final product will meet your expectations. For best results, your window graphics should be cleaned and maintained regularly to maintain a sharp image and protect the material. Contact us today to learn more about how we can help you enhance your retail space with custom window film.