In a world filled with digital marketing and endless social media campaigns, traditional printed promotional materials offer real value and set you apart from the competition. Whether displayed on storefronts, included in mailers or handed out to potential customers, promotional materials are an important tool every business should employ to increase brand awareness, drive traffic and boost sales.
The types of print marketing materials you choose to implement in your marketing strategy will vary, depending on the nature of your business and the audience you seek to reach. You will also want to consider the cost and durability of the promotional materials you select. For example, high-quality, full-color banners provide a hard-to-miss means of capturing attention at events, grand openings or trade shows. They are durable enough to be hung indoors or out and can be easily mounted with pole pockets to create a free-standing display.
Brochures are another versatile type of printed marketing materials that showcase your products, services and offerings in a visually appealing and informative manner. They can be included in mailers, handouts to potential customers or used as leave-behinds following meetings. They typically contain more detailed information about a business than flyers and may include information on product specifications, company history or other noteworthy items of interest to your target audience.
Posters are a common form of print marketing materials that can be seen from a distance and convey a message quickly. They are commonly displayed on walls, bulletin boards or in areas of the store that receive a lot of foot traffic. They are great for promoting special events, sales or important announcements as they are designed to grab attention from a far and convey a big, bold message in a short amount of time.
Branded merchandise is another type of print marketing materials that are incredibly popular and effective. In fact, a study by Sage found that 91 per cent of people who receive branded merchandise will wear it or share it with friends. From t-shirts and tote bags to pens, calendars and drinkware, promotional products offer an excellent way for businesses to reach their audiences in a tangible, functional way that is sure to be appreciated and remembered.
The most important thing to keep in mind when creating and using any kind of print marketing materials is that they should be tailored to meet the specific needs, wants, and concerns of your audience. Taking the time to conduct in-depth market research, customer feedback analysis and demographic considerations will help you determine which type of promotional materials will be most beneficial for your business. In addition, it’s essential to maintain consistent visual branding across all your print marketing materials for optimal impact.
Whether you’re looking for a banner to promote your business, event or sales promotion, you can find a wide variety of options on Raven Print & Marketing. This Denver printing company offers a variety of paper stocks and finishing options that can give you a unique, bespoke feel. From rounded corners to eco-friendly papers, there’s something for every taste and budget.